SBTech enters Poland

SBtech is considered as one of the most important sports betting solutions provider globally. It is a huge proof that some of the greatest betting operators use their platform. The strategy SBTech has decided to follow, is about the regulated markets. They will try to get in as many as possible. Their latest success is that the company’s governance revealed a new link up with Polish betting operator Etoto. Thanks to this, SBTech will enter the Polish market.

The terms of the agreement

According to the deal, the sports betting operator Etoto will go live using the SBTech gaming platform following the launch of a new retail offering. In addition, the partnership is designed to offer a seamless integration of its online business. But also, the land based network as well.

Moreover, there will be an improvement in the efficiency of deposits and withdrawals. That means that a more rounded user experience and more competitive odds and engaging content across a multitude of sports will be seen. Finally, the operator will also receive real-time player analysis. This will go down in a 24/7 operational support and advanced reporting protocols thanks to a single console management of all retail operations.

The reactions

The Chief Executive Officer of SBTech, Mr Richard Carter, commented on the new deal that was made for the gigantic company. “SBTech’s omni-channel offering has emerged as one of our key growth drivers. Morover, more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn. As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto. In addition, we fully expect this ambitious operator to rapidly achieve its full potential.”

On the other hand, Piotr Rogowski, Etoto’s Chief Operating Officer, added. “The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership. Delivering a superior experience to our fast-growing customer base is central to our strategy. Furthermore, the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”

Related News

Card image cap

March 26, 2018

BGO amends promotions to comply with consumer law (iGaming Business)

23 March 2018 BGO has become the latest online gambling firm to change its promotions terms due to pressure from the UK’s competition watchdog. The company has formally agreed to change the way it o...

Card image cap

March 22, 2018

EGBA loses out in EU cross-border betting case

The European Union Ombudsman Office has ruled against the European Gaming and Betting Association (EGBA) over a case related to cross-border betting. In December 2016, the EGBA filed a complaint oppos...

Card image cap

March 19, 2018

Betsoft Gaming Establishes European Content Partnership with PlayFortuna

08/3/2018 – Valletta, Malta – Betsoft Gaming has strengthened its position in Europe, providing a suite of fully-licensed slot games to multinational operator PlayFortuna. The Deal Under the terms...

Card image cap

March 7, 2018

William Hill departs from Australia

William Hill needs no introduction, is one of the biggest betting firms online globally, but they had a setback the last few days. As it was announced by the international bookmaker’s governance, th...

Card image cap

March 5, 2018

GVC acquired 51% of Crystabet’s stakes

GVC Holdings need no introduction, since they run some of the greatest brands in the betting and casino industry globally. Needless to mention Bwin, Sportingbet, Betboo and Partycasino. Their latest a...

Card image cap

March 2, 2018

Codere revenues are on the up

Codere is one of the most popular and significant casino operators in Spain. They are regarded as a top choice for the casino players and that was proven in a quite imposing way. And that is because t...

Card image cap

March 2, 2018

Stan James online shuts down

The end of an era just is a fact for the online betting industry. And that is because just a few days ago it was announced by the governance of Kindred Group Plc that the popular operator Stan James w...

Card image cap

March 1, 2018

Stars Group got bigger…

Stars Group is one of the biggest brand owner in the gambling industry, since they run some of the greatest casino and betting operators, like PokerStars, PokerStars Casino, BetStars, Full Tilt, and t...

Best new online slots

Every online casino aficionado is constantly on the lookout for fresh batches of the best online slots in the iGaming industry. That is exactly why it is handy to have a selection of top online slots all in one place. On this page you will find a large array of the best online slots that have been recentl...
Card image cap
Card image cap
Card image cap
Card image cap