SBTech enters Poland

SBtech is considered as one of the most important sports betting solutions provider globally. It is a huge proof that some of the greatest betting operators use their platform. The strategy SBTech has decided to follow, is about the regulated markets. They will try to get in as many as possible. Their latest success is that the company’s governance revealed a new link up with Polish betting operator Etoto. Thanks to this, SBTech will enter the Polish market.

The terms of the agreement

According to the deal, the sports betting operator Etoto will go live using the SBTech gaming platform following the launch of a new retail offering. In addition, the partnership is designed to offer a seamless integration of its online business. But also, the land based network as well.

Moreover, there will be an improvement in the efficiency of deposits and withdrawals. That means that a more rounded user experience and more competitive odds and engaging content across a multitude of sports will be seen. Finally, the operator will also receive real-time player analysis. This will go down in a 24/7 operational support and advanced reporting protocols thanks to a single console management of all retail operations.

The reactions

The Chief Executive Officer of SBTech, Mr Richard Carter, commented on the new deal that was made for the gigantic company. “SBTech’s omni-channel offering has emerged as one of our key growth drivers. Morover, more operators now looking to achieve increased loyalty, higher lifetime value and reduced churn. As our activities in Eastern Europe expand, I’m delighted to strengthen our partnership with Etoto. In addition, we fully expect this ambitious operator to rapidly achieve its full potential.”

On the other hand, Piotr Rogowski, Etoto’s Chief Operating Officer, added. “The wide sportsbook offering from SBTech, especially in terms of in-play betting, was the decisive factor in our decision to create this partnership. Delivering a superior experience to our fast-growing customer base is central to our strategy. Furthermore, the company’s unique expertise in delivering a wide range of managed services, as well as the flexibility and scalability of its products, give us great confidence about this next chapter of our story.”

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