Stan James online shuts down

The end of an era just is a fact for the online betting industry. And that is because just a few days ago it was announced by the governance of Kindred Group Plc that the popular operator Stan James will close fully with an immediate effect. In fact, all the existing customers will now be redirected in Unibet. The full migration of customers onto its lead Unibet sports betting platform will be completed soon.

The reasons for the Stan James’ closure

As it sees, Kindred Group will change its strategy within the United Kingdom market. They choose to focus their UK growth through legacy brand Unibet and acquired online casino operator 32Red. That means that there is no space for Stan James. That brought the immediate decision for the sometime powerful brand to shut down. We should remind that in October 2015, Kindred Group moved to expand its presence within the UK market, by acquiring the online sports betting division of Stan James Gibraltar for 19 million pounds.

That was the first UK centric acquisition from the Kindred Group. After the conclusion of the acquisition, Kindred stated that it would maintain the Stan James online brand for a ‘transitional period’ only. The Kindred Group Chief Executive, Mr Henrik Tjärnström, detailed to the United Kingdom media on last October that his firm would move to shut-down Stan James Online operations by early 2018. In addition, the governance would focus its UK sportsbook operations through the flagship Unibet brand.

On the other hand Stan James will maintain its operations as a UK highstreet bookmaker. After all it owns a retail portfolio of 90 betting shops.

The Stan James history

Stan James established in 1973 by Steve Fisher and James Holder, as a single betting shop in Wantage Oxfordshire. The popular betting company was one of the pioneering firms in telephone betting. Furthermore, it listed its market through the UK’s terrestrial TV Teletext service.

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