The chance to be more popular and widely known was earned by Star Casino, thanks to the sponsorship deal they landed with AC Milan, one of the greatest football teams in Italy and in Europe as well. And now, the “Rossoneri” seem to be revitalized, since they are now owned by new investors, who want to splash the money in order to make historical Italian team great again.
And in fact, the timing is perfect for the Belgian operator as AC Milan wants to win the UEFA Europa League this season, which is a prestigious international tournament with huge media coverage. After all, we are talking about an Italian side with lots of supporters globally and which have managed to win the European Championship five times. StarCasino are a Belgian online casino operator who specialize in live in-play betting, while they also have great casino offerings.
The two sides will move forward together for the next couple of years. The partnership will allow AC Milan to offer their fans unique match day and in-play offers through StarCasino. The latter will benefit with a huge exposure, since there will be advertising signs in Milan’s “San Siro” stadium. A great football venue, which has a capacity of 80.000. StarCasino will also receive exposure in post-match interviews along with the in-stadium advertising.
Lorenzo Giorgetti, who serves as AC Milan’s chief commercial officer, commented on the deal between the two sides. “Our partnership with StarCasinò is a natural fit between two ‘leaders’ in their respective industries. Our shared values make this collaboration particularly attractive and we believe that is going to be profitable for both sides. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live experiences with the club.”