Betsson Online Casino has been one of the most important Scandinavian gambling operators. Even though, they didn’t have the best possible results for 2016. A year that was a major setback for the Swedish firm. As it was stated though by the company CEO Ulrik Bengtsson, Betsson has recovered fully now. The operational challenges that were faced all the previous months, are now just a turbulent past.
Things seem to be much better and the fact that the company have emphasized on product development and strategic acquisitions, strongly proves that Betsson has made a comeback. It is also very important that the Swedish operator has increased its market share within Scandinavia. The very next step is to conquer even more European markets. For example, Betsson is ready to enter the United Kingdom market, through the acquired NetPlay TV assets. The latter joined the Scandi group just four months ago and within this time Betsson development has streamlined the products and operations of associated brands SuperCasino.com, Vernons and Jackpot24/7.
Consequently, the acquisition of NetPlay TV means that all previous supplier contracts are in the process of renegotiation. This is for Betsson to gain ‘optimal margin’ for its UK growth. But the UK expansion doesn’t stop to NetPlay. After all, Betsson launched a full market racing inventory for its BetSafe UK brand. Mr Bengtsson himself, as well as the full Betsson governance have high expectations and ambitions about Betsafe racing, stating that the thought was to create a sticky product with better loyalty and less churn. Finally, it is worth mentioning that by the start of the English Premier League, on the 11th of August a mobile roll-out of its OBG framework for its sportsbook brands will be implemented. This roll out is going to add a significant number of improvements across mobile betting devices.