Betway lands basketball sponsorship agreement

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Betway lands basketball sponsorship agreement


Betway is one of the most up and coming betting operators and they have announced this week that they have signed a deal to become title sponsors of the 2017 British Basketball All-Stars Championship. It is a very important deal that will give them a great boost of exposure. In addition, we should note that this will be the first time this event of an All Star Game will take place in Great Britain.

The tournament

This event will showcase the best of British basketball talent. Eight of the UK’s top sides to compete over a total of 13 matches. Five players per team will take to the court in shorter-timed quarters with unlimited roll-on/roll-off subs, timeouts. Moreover, there will be a double-point powerplay to compete for record-breaking £100,000 prize fund. Including £20,000 for the eventual champions. The event will take place in the O2 Arena on the 24th of September. Additionally, it will be shown on SkySports, while it will be also broadcasted in 70 countries.

Betway’s reactions

Mr Anthony Werkman, who serves as the Director of Marketing and Operations at Betway, was more than happy to see the operator get involved in such an innovative idea. “It’s great to be involved with this innovative and exciting spin on a well-established sport. At Betway, we like to be at the forefront of new ideas. And we strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena. We’re also really pleased to be working with Matchroom Sport on another event. We have an excellent relationship with them. In addition, we have worked on a number of successful sponsorships together.”

Barry Hearn, who is the Chairman of Matchroom Sport, added. “We’re very excited to be once again working with our good friends at Betway. Over the years, we’ve enjoyed a close relationship centered on many of our sports including darts, snooker, boxing, pool, and now basketball.”.

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