Two different bookmakers are about to merge, since Cashpoint bought a number of assets by Tipico. The first one is an Austrian operator, which has the potential to become a global power. On the other hand, Tipico is a German bookmaker, which has a strong presence in the Central Europe. And especially in Germany. The first one announced the acquisition of the Danish operating assets of German sportsbook operator Tipico just a few days ago. Cashpoint has been particularly successful in the Danish market. They recently reported a 30% organic growth for the first six months of 2017. So it is expected to try pass to the next level. And the way to go is by opening some betting shops in the area, gaining popularity and even more profit.
Cashpoint by acquiring Tipico will be able to transfer three betting shops in the Copenhagen area and a fourth in Odense, on the island of Fünen. Until now in this locations there have been betting shops with Tipico’s name. But now, all existing shop branding will be replaced. It is also very important that the group have confirmed that all 22 existing employees will be retained. It is worth mentioning that Cashpoint currently operates over 5,000 retail outlets including betting shops, ‘shop-in-shops’, kiosks and self-service betting terminals in pubs, clubs and restaurants.
Mr Niko Steinkraub, who is the Managing Director of Merkur Sportwetten GmbH Gauselmann Group, commented on the deal: “The acquisition is an important part of our expansion strategy in Denmark. Similar to the Austrian and German markets, we want to build up our Danish business model on the two strands of the self-employed sportswetten shops and the franchise-run shops and kiosk locations. The transaction of Tipico’s sports betting activities into the business structures of Cashpoint ran smoothly. Within a few days, the new cashpoint stores opened.”