Casino.com seems pretty determined to conquer the UK market. It is true that many people have been waiting for the great Casino.com come back and it looks like it will be very strong. Just a few months ago, the online gambling group Mansion relaunched its legacy assets Casino.com. The recent promotions have already done their part, but it was about time for the well-known gambling operator to step up its game. Indeed, Just a few days ago Mansion announced that they launched their supporting Casino.com UK TV advertising campaign. The advertisement is going to be aired today on selected Sky UK channels.
The Mansion marketing department commented on the campaign. They claimed that it delivers a direct message for the Casino.com relaunch, giving a nostalgic tone at the same time. After all, Casino.com is one of the oldest online gambling brands and that kind of nostalgia, feel like it will have a positive effect on the players. The advertising campaign for the legendary online casino will have a further part though. Mansion will execute a complimentary campaign of branded Casino.com London taxis. Actually, it will run alongside the advert, to further reinforce the message. It is worth mentioning that some of the company employees had a small part in the advertisement. For example, the live dealer is Mansion’s Casino Manager Chris Mousdell.
Shelly Suter-Hadad, Mansion’s Managing Director and COO said about the effort of promoting the Casino.com relaunch: « We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.». Faye Morse, Director of Marketing Communications added: «This gave the anticipation and company buzz about the advert all the ignition it needed! We’re really happy with the final creative and are looking forward to seeing the result».