Kambi Group partners with Bulgaria’s National Lottery

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Kambi Group partners with Bulgaria’s National Lottery


Kambi Group Plc is a B2B provider of sports betting services to licensed B2C gaming operators and one of the most active ones globally. Their latest agreement will see them entering the Bulgarian market, since they made a deal with the Bulgaria’s National Lottery. What is this deal about? It seems like the Malta based company is about to provide its sports betting and technology services to the operator’s 7777.bg brand. And of course, all the above, along with the know-how of the sports betting.

Eyes on… the prize

National Lottery is fully licensed and regulated by Bulgaria’s State Commission on Gambling. But it seems like the next step for them is to become the greatest sportsbook in the territory. At the same time, they already hold a dominant position in the lottery and gaming sectors. But this is not enough since they look like they aim even higher. Moreover, 7777.bg is going to complete the deal with Cambi on the 4th quarter of the current year. At which point the brand will be fully equipped to gain Sportsbook market share and compete effectively with Tier 1 operators.

From Kambi’s side, the company’s officials commented: « We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting experience to 7777.bg’s customers. One that is engaging, entertaining and safe.». On the other hand, the Marketing Director of National Lottery AD, Mr Milan Ganev, said about the partnership between the two sides: « We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country’s leading provider of sports betting experiences».

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