LeoVegas: It is time for its own platform

LeoVegas Gaming Plc is now introducing a proprietary multibrand LeoVegas platform. That is coming to further complement and diversify the Group’s brand portfolio. It will also allow the Group to launch new, customised brands under the collective name “Brands of Leo”. The multibrand strategy and Brands of Leo are made possible by LeoVegas’ flexible and scalable proprietary technical platform. The upgrade of the platform that was conducted in 2018 was also a part of this strategy. It now enables the Group to develop and expand the platform with more brands. The venture entails a competitive advantage. New brands will benefit from the strong position that LeoVegas has in the industry. This in the form of credibility and history in relation to suppliers – both in terms of cooperation as well as to contract negotiations.

Leo Vegas -1LeoVegas’ goal

LeoVegas’ Group CEO, Gustaf Hagman, comments: “LeoVegas’ goal has always been to market a global brand with a local touch. It is a successful strategy continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. LeoVegas’ platform distinctly targets to different customer groups. Some of these groups are looking for niche functionality and others for the charm of novelty. It is something that a new and fresh brand offers. The multibrand functionality we have developed on our proprietary core LeoVegas platform will allow us to now launch new brands. It will be brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry. Besides, we always want to offer something new while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly.”

About LeoVegas

In LeoVegas Casino you can also get games from 30 online casino software providers. You can enjoy Blackjack, Roulette, Baccarat, and Poker. Besides, you can spin on DC Comics slots, with Man Of Steel, Justice League and many more. Furthermore, the offers are generous, while you can also play from your mobile at any time, wherever you are!

Source: https://europeangaming.eu/portal/latest-news/2019/03/15/41109/leovegas-launches-proprietary-multibrand-platform/

Leave a Comment

Latest News

SEE ALL

March 23, 2019

Book of Immortals by iSoftbet

Premium provider’s latest hit takes players through the wonders of ancient Egypt. It is available to a wider market after a successful exclusivity period with the Swedish operator LeoVegas. iSoftBet...

March 22, 2019

Yggdrasil unearths another gem with Dwarf Mine

Hard-working hero helps players navigate the underground world in a quest for hidden riches. Innovative gaming supplier Yggdrasil’s latest casino slots gem, Dwarf Mine, tasks players to dig deep to ...

March 21, 2019

Mega Fortune Dreams Jackpot: €4.3 million prize

NetEnt’s Mega Fortune Dreams pays out yet another multi-million euro jackpot. A 65-year-old woman has landed NetEnt’s biggest jackpot of 2019 so far. She took home €4,333,667.97 after staking ju...

March 20, 2019

Playtech Bingo in Italy

Playtech, the world’s leading omni-channel gaming company announced the launch of an expanded Playtech Bingo platform in Italy. It will be available through the Sisal, Snai and William Hill brands. ...

March 19, 2019

AP McCoy: Sporting Legends by Playtech

Playtech is expanding its highly successful Sporting Legends suite with horse racing legend AP McCoy. He is the latest star to feature in the triple jackpot slot series. The new game is also the first...

March 18, 2019

Five brand new slots in the 11th week of 2019

The online casino software casino providers continue to offer new games to the slot lovers. The 11th week of the year is coming with some brand new slots. Five of them are really unique and are expect...

March 16, 2019

LeoVegas: It is time for its own platform

LeoVegas Gaming Plc is now introducing a proprietary multibrand LeoVegas platform. That is coming to further complement and diversify the Group’s brand portfolio. It will also allow the Group to lau...

March 15, 2019

ΝΕΚΤΑΝ and Leander Games sealed a deal

Great news for all the slot maniacs around the world. Nektan adds to E-Lite Slots Portfolio With Leander Games. Supplier’s full catalogue also integrated onto the B2B casino platform Nektan PLC has ...

Top Slots

DISCOVER ALL
copy cats logo
dazzle me logo
Bridesmaids slot logo
Top Casinos Icon

Top Casinos


Slotsday has the best casinos out there. If you want to find a trustworthy partner for your joy, you can only find them here. And you can also get the best bonus out of any of these partners. Free spins, First Deposit Bonus or anything else, we got it!

Support: Live Chat, Email

Card image cap

William Hill Casino

WHG (International) Limited Casinos

GET BONUS

9.7

Support: Live Chat, Email

Card image cap

Novibet Casino

Novigroup Limited Casinos

GET BONUS

9.5

Support: Live Chat, Email

Card image cap

Mr Green Casino

Mr Green Ltd Casinos

GET BONUS

9.6

Support: Live Chat, Email

Card image cap

Casumo Casino

Casumo Services Limited Casinos

GET BONUS

9.8