LeoVegas: It is time for its own platform

LeoVegas Gaming Plc is now introducing a proprietary multibrand LeoVegas platform. That is coming to further complement and diversify the Group’s brand portfolio. It will also allow the Group to launch new, customised brands under the collective name “Brands of Leo”. The multibrand strategy and Brands of Leo are made possible by LeoVegas’ flexible and scalable proprietary technical platform. The upgrade of the platform that was conducted in 2018 was also a part of this strategy. It now enables the Group to develop and expand the platform with more brands. The venture entails a competitive advantage. New brands will benefit from the strong position that LeoVegas has in the industry. This in the form of credibility and history in relation to suppliers – both in terms of cooperation as well as to contract negotiations.

Leo Vegas -1LeoVegas’ goal

LeoVegas’ Group CEO, Gustaf Hagman, comments: “LeoVegas’ goal has always been to market a global brand with a local touch. It is a successful strategy continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. LeoVegas’ platform distinctly targets to different customer groups. Some of these groups are looking for niche functionality and others for the charm of novelty. It is something that a new and fresh brand offers. The multibrand functionality we have developed on our proprietary core LeoVegas platform will allow us to now launch new brands. It will be brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry. Besides, we always want to offer something new while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly.”

About LeoVegas

In LeoVegas Casino you can also get games from 30 online casino software providers. You can enjoy Blackjack, Roulette, Baccarat, and Poker. Besides, you can spin on DC Comics slots, with Man Of Steel, Justice League and many more. Furthermore, the offers are generous, while you can also play from your mobile at any time, wherever you are!

Source: https://europeangaming.eu/portal/latest-news/2019/03/15/41109/leovegas-launches-proprietary-multibrand-platform/

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