Paysafe-USA iGaming: New payments approach

Paysafe Group (Paysafe), the leading global payments provider announces a new single point of integration. It comes as an addition to its full range of payment solutions using a software API. The unified platform is available to iGaming operators in the US as the market opens up to online sports betting.

Using Paysafe’s unique integration, operators and the developers they work with can access the full extent of Paysafe’s core. Besides they have access to alternative and future differentiated payments services. These draw on the breadth of its expertise in payment processing, acquiring, Skrill and Neteller and online prepaid solutions (Paysafecard).

As well as a hosted checkout for improved customer experience, Paysafe’s API includes a business portal. It also refreshed a developer journey for operators to manage their chosen payment integrations effectively.

Bettors are open to new payment experience

By opening up access to Paysafe’s unrivalled range, the new single integration supports operators with player conversion and retention. According to new research out this week commissioned by Paysafe* 23% of current US sports bettors named the number of methods that they could make payments and receive winnings with online as a key differentiator when deciding which sportsbook to wager with. Furthermore, 42% of them said that they would consider making payments for sports betting using a different method to the one that they currently use. This percentage compared to only 26% who said that they would not.

More solutions by the new integration

In addition to advantaging players, Paysafe’s new single integration helps operators to offer a streamlined player checkout experience. It also gives the ability to select several different ways to pay. Methods can include more traditional card acceptance options. They may also include more alternative payment methods like those from Paysafe’s proprietary services Paysafecard, Skrill and NETELLER. These are used by 17 million consumers around the world. As well as Paysafe’s solutions, technology also enables operators to integrate popular payment methods from other providers.

Operators can also access a highly-customisable, behind-the-scenes business portal with analytics, financial reporting and reconciliation services. These can be tailored depending on the job function of the user.

The unified platform incorporates a new developer journey. It gives easy access to the single API and the ability to seamlessly integrate Paysafe’s products into the checkout. By simplifying the process, developers can, in turn, free up resources to focus on another revenue-generating area. These are the gaming features or front-end game design.

Paysafe plans to enhance its iGaming integration to create a tailored experience continually. An experience that suits to operator needs and supports them in future proofing the checkout experience. Its exploration of future features includes more advanced analytics, player and industry insights and dashboard reporting.

Karim Ahmad, Paysafe’sKarim Ahmad, Paysafe’s Chief Product Officer

Commenting on the launch, Karim Ahmad, Paysafe’s Chief Product Officer, said: “Players want payment options which are seamless and secure, and which they don’t notice. Whether it’s traditional payments, digital alternatives or future innovations, it needs to be effortless. Paysafe has over 20 years’ experience in the payments industry and has spent many years partnering with leading businesses in the iGaming space, helping them to operate and scale at speed. Our solutions are established and widely recognised in this sector and cover the broadest range of payment methods, which is why Paysafe is now the unquestioned partner of choice for the iGaming industry.”

Source: https://europeangaming.eu: GAMBLING IN THE USA, Paysafe Introduces Ground-breaking New Approach to iGaming Payments

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