Pragmatic Play enforces LeoVegas incorporation

Pragmatic Play has further deepened their relationship with LeoVegas Gaming Group.

One of the leading software providers for video slots and live casino, Pragmatic Play, decided to enforce its partnership with LeoVegas Gaming Group. This includes the addition of multi-award-winning slots Wolf Gold, Chilli Heat and the already popular Mustang Gold on further brands.

Melissa Summerfield, Chief Commercial Officer at Pragmatic PlayBoth sides are happy

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “This agreement marks a big step in the right direction for us. We also continue to bring defining experiences to players. Besides, we hope to continue to enjoy a long and rewarding relationship with LeoVegas as we continue to outperform the competition.”

James Ford, Head of Casino at LeoVegas, added: “We are delighted to have boosted our offering with the addition of Pragmatic Play’s games. That includes brands such as “Pinkcasino.co.uk, 21.co.uk and BetUK.com”

Pragmatic Play strengthened its multi-product approach in January 2019, completing the acquisition of specialist virtual sports supplier VSoftCo.

Pragmatic Play acquisitions and multi-product strategy

Yossi Barzely, Pragmatic Play’s chief business development officer, stated: “The industry has perceived us as a slot provider. This is the first time where we have actually put that multi-product message out there. Thus, we have acquired Extreme Live Gaming. Besides, we’ve developed our UK studio and built a new one. So we had to upgrade to a new state of the art technology dealers. Now we added bingo and we have just acquired VSoftCo, a virtual sports developer.

Why did we do this? First, to add variety and diversification for the operators and the players. The slots have been popular with them for years, and our USP there is that we provide everything by a single API. So now that they already have the slots up and running, it’s easy to add live casino. It is just a switch, and nothing else is needed.”

Source: https://www.pragmaticplay.com/leo-vegas/

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