Yggdrasil is one of the most up and coming casino software providers. As it seems, they are looking to expand their European presence even more. A few months after they entered the Italian market, after a huge deal with the Italian Bwin, they seem to be ready to enter the UK market as well. They have managed to create a very important deal with Betfred. The latter is one of the greatest gambling operators in Great Britain. With lots of betting shops across the territory and of course, a very strong presence at the online business.
Yggdrasil Gaming has agreed a deal with Betfred. According to this one, they will see its content go live on the operator’s UK and .com offerings. Betfred is about to have a complete access to the entire Yggdrasil’s portfolio of award-winning slots. Included, the newly launched slot games Spiña Colada and Sunny Shores. In addition, the British operator chose to have a direct integration of the Yggdrasil games. Moreover, they will utilise the company’s suite of in-game promotional tools, BOOST™, and the social sharing tool, BRAG.
Mr Russel Young, the Commercial Director at the British gambling operator, Betfred, commented on the two sides’ collaboration: « It is our number one priority at Betfred to give our customers a world-class playing experience and that means that we have to offer them the most popular games. Yggdrasil is one of the industry’s most talked and one of the most upcoming about games suppliers and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy. We are particularly excited to utilise Yggdrasil’s innovative in-game promotional tools, which allow us to better engage our customers and ensure these great slots enjoy the audience they deserve».